Small Business and Email Marketing - why, when, and how?
Why you should have Email marketing for your small business from the very start?
So you are a one-person band, “the one that wears all the hats” and you have done everything there is to establish your business. Now you are thinking about ways to promote it, and usually, people start with social media or paying advertising on Google and Meta, but! There is a but!
It happens a lot that Email marketing gets neglected unintentionally. The reasons for this can be many, like thinking that you need to have a large list of subscribers, or that your type of business is not the right type to conduct Email marketing, and so on. Of course, all of them are wrong to be guided with.
Here are reasons why you should have Email marketing from the very beginning of your business:
Email marketing is owned marketing which means that your efforts are the ones that will affect the productivity of the campaign. It is not like with paid SM ads when you pay for the promotion and their back-end logic defines when and where to place your ad. With email marketing, you don’t pay to send emails. There are plenty of awesome free tools that offer a lot to start with. When in time your list of subscribers gets so big that it goes out of the frame for a free plan, you can always upgrade. That is the best way to start with email marketing either way. This way, you are familiar with the tool and have a substantial base of subscribers built from the very start.
Emails are still the most efficient marketing channel there is! I know that in many cases, this might seem highly unlikely, but it is universally true. "50% of people buy from marketing emails at least once per month. (Salecycle, 2022)"
It is a direct marketing channel that allows businesses to send promotional emails to people in mass quantities, helping them generate sales and nurture leads. The cost for each subscriber to receive a message via email can not be measured with the same thing in paid advertising. And if we compare it with SM, email conversion rates are much higher and can be reflected in revenue growth much quicker than via SM. Keep in mind that segmented emails drive 30% more opens and 50% more clickthroughs than unsegmented ones (HubSpot, 2023).
By using email marketing, businesses can quickly share new products, sales, and updates with customers on their contact lists. When you know that every subscriber on your list gave you consent to contact them, it means they are interested in your offering and if you target them with the right content, you will convert them to buyers or even your brand loyalists.
You as the brand/business owner, know your customers the most! And not only your people but also your offering. This means that you will know exactly how to target them via the most effective email message. Furthermore, segmenting people based on their interests and sending them personalized email deals/offers can lead to increased sales revenue and long-term loyalty.
With email marketing, you keep the data ownership.
Every type of Business is good for having Email Marketing!
If you own a coffee shop, why you shouldn’t notify your subscribers that on Friday night you have acoustic guitar playing and 10% off on cocktails? Maybe you have an apartment for rent at the sea, and why you shouldn’t ask your people to give you consent to contact them via email when they check in? That way, you can send them a promotional email for Christmas and give them a present of 15% off if they book your apartment for the following season. There are endless possibilities with emails, just start with it and you will be dragged into it, I am sure.
All of the reasons above give you more than enough incentive to set up your email marketing right away!
If you, at some point, figure out you need help, let me know and we can jump on a call to discuss your needs.
Good luck with emailing!
