Whether you're a seasoned marketer or just starting out, avoiding rookie mistakes is imperative to ensuring your efforts yield the desired results.

Nurturing Automation is an effective way of keeping people, who visit your website but are not ready to purchase immediately, engaged with a brand.

It happens a lot that Email marketing gets neglected unintentionally. The reasons for this can be many.

What should Companies/Individuals do to have the best buying process and to choose the best-fit solution?

It is not bad to know what the process of buying a Marketing Automation tool looks like so you can own the process and be sure to tailor it to your company's needs.