What clients say about me.

Salesforce Marketing Cloud & Customer.io & Twilio

Mar 2024

Skilling the Trading App — FINANCIAL APP

Skilling is a trading app that offers all types of trading, from stocks to forex, crypto, and commodities. I was responsible for designing new Onboarding customer journeys to increase customer conversion, user acceptance, and activation. I was setting up a new SFMC instance and organizing the data within different business units. My daily tasks included migrating journeys from Customer.io to SFMC and creating new automations and customer journeys in SFMC.

Klaviyo & Shopify

April 2024

Skintegra & Skinlick, Creaticon d.o.o. — ECOMMERCE

Skintegra is a fast-growing Croatian skincare brand that has been operating and innovating since 2014. They already had Klaviyo implemented, but it needed to perform to its standard so they contracted me to increase revenue from the email channel. I designed and implemented 10 automated flows with email communication for the Croatian market. After automation for the Croatian market rocketed in revenue, we expanded the automation strategy to new markets (Slovenia, Serbia, DACH, and International). All flows have a well-thought-out customer psychology and innovative approach at its core.

Agency experience — ECOMMERCE

Klaviyo & Shopify

January 2024

I was working as an Email Marketing Strategist and in charge of 3 eCommerce brands. My assignments included creating strategies for customer flows that increase revenue from owned marketing channels like email and SMS, coming up with ideas and plans for monthly campaigns, and making sure campaigns are delivered from design, copy to send, and reporting.

Woolsocks the Money App — FINANCIAL APP

SendGrid & Mandrill & Deployteq

October 2023

Woolsocks is an emerging financial Start-up of 300 employees with a progressive growth strategy that saw Marketing Automation as a way to achieve that maximum speed of growth in new App Users and increase the current Customers’ LTV. I was in charge of Data Flows customization, Customer Journeys creation, Emails and Push notifications creation, and overall Marketing Automation Strategy. I led the search for a new MA tool and then did the setup and migration of the previous assets.

This client is one of the pioneers of the online entertainment business and was searching for ways to increase Conversion rates from unknown users to registered ones and from registered users to paying customers. As the Implementation Team Lead, I was in charge of the whole SF MCP and CDP Implementation, the client’s acceptance of the tool, design, and creation of Use Cases. I designed Use Cases for all Funnel Stages, including content like: Emails, Website Pop-ups, Banner personalization, and Push notifications.

Salesforce Marketing Cloud Personalization & CDP

August 2022

Agency experience — Interwetten ONLINE ENTERTAINMENT APP

Agency experience — Cazoo UK ONLINE CAR DEALERSHIP PLATFORM

Salesforce Marketing Cloud

August 2021

It was a really interesting experience being a part of this modern car dealership platform! This client was expanding to two new markets so they needed to extend their Salesforce Marketing Cloud environment to it as well. I was in charge of rolling out the current SFMC set-up to two new Business Units. It involved administrative set-up, the creation of Email Templates and reusable Blocks, and Customer Journeys creation.

Booking Manager for Yacht Charter — BOOKING PLATFORM

HubSpot Marketing Hub

September 2020

I was in charge of MA tasks inside HubSpot Marketing Hub. Creating Content Blocks and Email Templates, doing segmentation, and then designing different Workflow paths depending on the Subscribers’ criteria in the Audience. I was also in charge of creating content for the Websites and writing articles for the industry’s online platforms. As the company was the world’s leading booking platform for the charter industry, they were the organizers of the biggest charter professionals Conference so I was in charge of creating Flows to support ticket sales and speaker announcements.

Choconilla’s Baby Webshop — BABY EQUIPMENT WEBSHOP

Mailchimp

June 2020

Choconilla’s is the biggest baby equipment webshop in Adria region, offering premium goods. I was in charge of the whole Digital Marketing Strategy. Creating all Email Campaigns inside Mailchimp, directing social media strategies and marketing campaigns on a weekly and monthly basis, evaluating performances of all marketing campaigns, creating visuals for a website, newsletters, SM posts, and banner ads, and coordinating creative briefs and direct the creativity process held before launching new brands.

*some company names are not shown due to the privacy.

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Certifications

  • Salesforce Marketing Cloud

    Consultant and Administrator - Exams stand for the ability to set up and implement the tools in Salesforce Marketing Cloud effectively while providing solutions to execute tactical and strategic email campaigns.

  • Salesforce Marketing Cloud Personalization

    Demonstrates skills and knowledge in designing, configuring, building, and implementing Marketing Cloud Personalization, using the declarative customization cap.

  • HubSpot Marketing Hub

    The exam is about utilizing HubSpot software toolkits to achieve marketing goals using campaign tools and contacts database, content builder, and automation tools.

  • Klaviyo Product Certificate

    This exam shows my deep knowledge of Klaviyo functionalities and best practices in Klaviyo marketing automation.